Bundle deal acquired ~30% below market price
The case
For one of our investors, we facilitated a bundle deal involving three one-bedroom apartments, acquired at approximately 30% below market value.
This opportunity did not come from a standard launch or was openly available, but from units becoming available again due to cancellations. This created a situation where multiple units could be secured within the same project under favorable terms.
The strength of this case lies in the acquisition at approximately 30% below market value, creating immediate upside and a stronger entry position. In addition, the expected gross rental yield of around 9% is based on current rental prices in the area.
It showcases that a combination of timing, network, and deal structuring can create opportunities that are not widely available in the market.
Our approach
The investor had been in contact with us for a longer period and had clearly indicated to only be interested in exceptional opportunities with a clear pricing advantage.
Based on this, we proactively shared the opportunity as soon as it became available. Through our direct relationship with the developer (Object 1), we were able to secure access to multiple units that returned to the market.
Given the limited availability, speed was key. By quickly aligning with the investor on the deal scope, we were able to act without delay and secure the units before other buyers took them.
In addition, the project is expected to be completed within approximately one year, which creates a relatively short investment horizon compared to standard off-plan projects.
By structuring the transaction as a bundle and combining it with a 100% upfront payment, additional negotiation leverage was created. This resulted in significantly improved terms and a lower entry price compared to standard transactions.
Unit Selection
For this investment, the focus was not only on securing a strong discount but also on selecting the right units within the project.
Within opportunities like this, where multiple units become available at once, it is important to be selective and focus on units with the strongest long-term positioning.
We chose 1-bedroom apartments because this unit type typically benefits from strong demand in both the rental and resale markets. Compared to larger units, 1-bedrooms often attract a broader audience.
This is further supported by the location, which attracts tenants from nearby areas such as Academic City and Dubai Silicon Oasis, which creates consistent demand from both students and working professionals.
In addition, all selected units are positioned on higher floors, with open views and favorable positioning within the building. This further strengthens both rental appeal and resale potential.
The selection was based on:
- 1-bedroom units with strong market demand
- Higher floor positioning
- Open views and favorable orientation
- Practical and rental-friendly layouts
- Price per sqft relative to the deal structure
By combining a strong entry price with carefully selected units, a balanced investment was created with both income potential and long-term resale attractiveness.
Expected Rental Return
Based on current rental prices in the surrounding area, the expected gross rental yield is approximately 9%.
This estimate is based on:
- Current rental prices in nearby buildings
- Comparable one-bedroom units
- Long-term rental strategy
- Conservative assumptions
Many of the comparable buildings in the area are older developments with fewer amenities. This keeps current rental levels relatively moderate compared to newer projects. As newer developments are completed and the area continues to mature, rental prices may increase over time.
Future developments such as the planned metro expansion and continued growth of Dubailand have not been included in this projection. This means the estimated yield is based on today’s market conditions rather than future upside.
Source: REIDIN – Data analytics
Capital Appreciation Potential
The capital appreciation in this case is supported by both the discounted entry price and the long-term growth of the area.
Buying the units at about 30% below market value creates a strong starting position and gives immediate room for value growth toward completion.
In addition, Dubailand continues to develop as a large-scale residential area in Dubai, supported by ongoing infrastructure investments and new communities. The area benefits from increasing demand driven by both end-users and tenants, particularly due to its accessibility and relative affordability compared to more central locations.
Key drivers for the area include:
- Development of new residential communities
- Ongoing infrastructure improvements
- Increasing rental demand
- Planned metro connectivity and improved accessibility
As the area continues to mature, price levels per sqft typically move in line with the improved positioning of the location. This trend is often seen in developing areas within Dubai, where early entry prices gradually align with surrounding, more established communities.
This combination of a discounted entry price and ongoing area development supports the potential for capital appreciation over time.
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